NOTIFICATION — Florinda Ciucio

visual artist & filmmaker
ciucioflorinda@gmail.com
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Florinda Ciucio (Antwerp, 1993) is a visual artist and film-
maker from Belgium. She holds a Master’s degree in Film
Directing from LUCA School of Arts Brussels. After directing
short documentaries, she expanded her practice into video
art and installation.

Working with moving image, CGI, archival material, photo-
graphy and sound, her practice explores how technology and
images shape our perception of reality. Her works often fo-
cus on landscapes, memory and digital media, questioning
the distance between what is real and what is constructed,
projected or imagined.

Her work has been supported by the Flanders Department
of Culture and Arts, VOCATIO and the Flanders Film Fund,
and developed through residencies at Viafarini Milan and
Cité Internationale des Arts Paris. Her work has been pre-
sented internationally, including at LOOP Barcelona, Noor-
derlicht Biennale, IDFA, DOK Leipzig, Castel Belasi and Espace
Vanderborght Brussels.

FLORINDA CIUCIONOTIFICATION

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NOTIFICATION
2024, 47’’, sound installation

- studio view at VIAFARINI residency, Milano

DESCRIPTION

“notification” is a sound installation inviting the audience to reflect on their capacity for attention, contemplation and boredom. The sound, an artifically emulated gong, plays every 47 seconds, created by blending and distroting today’s most common phone notification tones.

Researchers observed that in 2004, the average viewing attention span was 2.5 minutes; by 2021, it had diminished to just 47 seconds. The installation acts as a wake-up call, confronting viewers with their own attention span, patience and how their nervous system responds to prolonged stillness.

It also prompts reflection on why the sounds created by tech companies bear striking similarities to ancient gongs, known for their mental stimulation and hypnotic qualities.